#6 SEO Tips to help your ecommerce store rank better
If you are selling items via a website, you will automatically want to have the best ranking in search results. To reach the first places of Google’s SERPs, you will have to establish a SEO strategy that will aid you in making your website visible. The general rule says that the more traffic you redirect towards your website, the more prone it will be that the said traffic will make conversions.
Read on to find out our best SEO tips for e-commerce websites, you need to consider today.
1 Opt for correct and efficient keywords
The key element that will get you the best ranking in a search query is choosing the right keywords for e-commerce websites. Long-tail keywords are great for ranking on specific niches where your potential competitors are not already ranking. Those type of keywords can boost your conversion rate.
2 Add targeted keywords in anchor texts
To improve your SEO strategy, you can opt for adding specific keywords in your anchor texts. An e-commerce website is packed with links redirecting to your pages, which is why optimizing anchor texts can offer impressive results. Keep in mind that you need to diversify your keywords pool, as using the same for all your anchor texts won’t get you the desired ranking.
3 Don’t use duplicate content
A frequent mistake related to SEO keywords is the fact that usually e-commerce sites tend to copy and paste similar product descriptions. This tends to become a problem due to the fact that the said duplicate content leads to distinct URLs, which ultimately will be perceived by a search query as similar, preventing you from getting ranking for specific keywords. To address this issue, you can opt for slightly modifying product descriptions or any other website content in order to make it less similar and more susceptible for good ranking.
4 Pay attention to your product images
Good ranking for e-commerce stores is closely linked to the type of visual cues you opt for. Choosing highly qualitative, compelling and unique photos is not enough, though. Those photos have an impressive SEO potential for the pool of Google Images search results. These too can redirect traffic to your store, if you pay close attention to the description added in the ALT tag text linked to your product images.
5 User-friendly e-commerce website
Choosing a user-friendly design for an online store is also helpful for SEO strategies. If you provide a clear navigation path, users will be more prone in converting their visit into a shopping experience, than it is the case with a complicated design. Also, adding links to your product pages from homepage can boost your website traffic, whilst constructing pages such as ‘Bestsellers’ or ‘Recently viewed’ serve as an incentive for visitors to keep looking at your page.
6 Optimized URLs as SEO boosters
Well, the truth is that an optimized URL can impact greatly your overall online presence. Efficient URLs can offer information to your visitors about what info will your page provide, which boost their experience. A good user experience extended the time spent on your website and increases the chances of transforming visitors into customers.
It is true that doing SEO for e-commerce sites is not easy and require a lot of time and dedication. From setting up correct navigation tool to keeping your crawl rate higher, each step is crucial to boosting the user-friendliness and visibility of your e-commerce website.