Digital Marketing Trends For Serious Businesses
The direction of digital marketing is always changing. What with popular social media platforms like Twitter, Facebook, Instagram and YouTube always updating their feeds, any serious digital marketer has to keep up with latest developments to standout from the competition.
An effectively executed advertising campaign and marketing can turn around the profit of any business. However, times have changed and what worked yesteryear may not be working anymore. So, business need to keep up if they want to remain relevant in their niche. Let’s look at the few of the trends in digital marketing.
Less talk, more video:
Stats has it that more than 73% of Americans engage with YouTube. This should tell you the impact of video contents on viewers. While YouTube is the most popular video channel, that doesn’t mean you shouldn’t be putting videos on your websites and other social media platforms where you host your business. People don’t like to read long narratives anymore. What they look for instead are attention-grabbing videos that explains everything in a nutshell.
So, if you want to build a stronger customer-base for your business, you’ll need to start delivering contents through attention-grabbing videos. Remember that most video ads are viewed on mobile. So, ensure you optimize your contents for mobile viewing.
There are so many channels through which to reach customers and as a result, managing a lot of ads can be difficult. If you don’t know what programmatic advertising means, it’s the process of enabling AI technology to place adverts based on set algorithms. This trend is taking over digital display marketing, as it’s a better option for big businesses with mass-market appeal. According to eMarketer, more than 86% of digital display ads will be through automated channels by 2020. So, you may want to keep tabs on this one.
The use of chatbots is increasing
This is a major trend in digital marketing for 2019 and beyond. Chatbots have been around for a while now and its positive impact on businesses cannot be overemphasized. Many companies are incorporating chatbots for marketing their brands. Your focus should be on chatbots that are more customer-oriented, as this is what is working at the moment.
The art of storytelling
Storytelling art is another major trend that is highly demanded now and it’s going to be much more impactful in the near future. There is YouTube stories and Instagram stories, which have become very popular among viewers. These story formats have unique presentation styles that appeal to audiences. So, as a marketer, you could connect more customers with the art of storytelling. A good way to do that would be to incorporate entertainment and latest news while creating stories to post. Also, craft different stories for different target groups.
This marketing strategy involves setting up consistent marketing touchpoints that support each other on every channel to make your customer’s purchase journey very easy. Such channels can include email, search and social media. These are the three channels mostly used by businesses these days. These channels can reinforce your marketing strategy, helping you build a better relationship with your audience.
These are just some of the trends in the digital marketing space. So, plan out your marketing strategies accordingly before your competitors drive you out of the market.