Google Tools To Enhance Your Marketing Strategy

Unarguably, Google is still the boss when it comes to anything done on the internet. Almost everyone searching for anything online makes use of Google search engine. According to Statista, an online portal for statistics, Google search engine has a global market share of 89%. This goes to show just how dominating Google is in the internet space. 

Every day, millions of people search for information online using Google. So, it’s more important for businesses to understand the workings of Google algorithm and how to use it to drive e-commerce sales.  

It’s true that Google have a lot of apps, however there are some which can impact positively on the marketing strategy of any business, and those ones seem to be neglected by most digital marketers. Understanding the tools is not even as difficult as most marketers think. You only have to know what to look out for and how to implement your findings.

Here’s two top Google tools for effective digital marketing:

Google Trends

If you’re serious about bosting your SEO strategy, then Google Trends is a tool you cannot do without. This tool enables you to see the frequency of keywords being searched by online users and then measure its popularity. 

Google Trends categorizes search volume by country, language, region, etc., showing how specific keywords and key phrases has changed over a time period. In addition, it creates a graph showing you how these keywords are likely to trend in the near future. This helps you make informed decisions about your target audience and channel your resources properly.

Not only that, the tool makes it easy for businesses to stay up to date with the marketing language of any product or service. This way, you can promptly interact about topics which are relevant to your niche.

Google Analytics

Now, many small and medium size business enterprises overlook this Google tool. You may think you don’t need it, but executing your website marketing tactics without Google Analytics is like taking a blind walk in the park. 

Google analytic tool reveals crucial data and results on how both existing and new customers interact with marketers online. A closer evaluation of the analytics insights provides a lot of opportunities for higher conversion and customer engagement.  So, if you want your business to evolve and grow gradually, this tool is a must. 


Google is not just a search engine. It has a wide range of tools for digital marketers who want to improve on their marketing strategies. More still, the technological advancement horizon is widening every day, it’s expectable for a tech giant like Google to introduce more effective tools to help online businesses grow. Nevertheless, it’s not only the responsibility of tech leaders, but of users too, to elevate the platform to a more matured, evolved and efficient level.

It’s left for you as a digital marketer to make use of these tools to strategize, efficiently promote your brand, and take your digital marketing outcome to a whole new level.

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