How we grew Autism Awareness Australia’s users by 18.3% in one quarter

The client

Autism Awareness Australia has one simple goal: to improve the lives of all Australians on the autism spectrum and the families who love them.

Their website is where families go for practical guidance, from preparing for school and choosing the right one, to programs like InclusionEd, Structured Teaching and Positive Partnerships.

The challenge

For an organisation like this, search is how families find help. When organic traffic falls, fewer families reach the guidance they came for. Autism Awareness Australia needed that traffic restored, then grown.

What we did

We used best-practice SEO and SEM techniques to bring more of the right people to the site. This is how we approach that kind of work:

1. Audit what’s holding traffic backTechnical health, content quality and how pages are being found.
2. Match pages to real searchesWhat families actually type when they need help, not what we assume.
3. Fix, improve and promoteTechnical fixes and stronger content for SEO, with search campaigns (SEM) where they add value.
4. Measure and report plainlyTrack users, show what moved and explain why.

The result

Users grew by 18.3% over a quarter. That’s the number. The client’s own summary is below.