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Read the case studyCase study · Care management software · Webflow
A Webflow hub for the CareMaster platform upgrade
CareMaster is a complete care management operating system. We built the refresh hub in Webflow to explain the upgrade, show the product and collect early-access sign-ups.
60%
Less administrative burden, as claimed on the hub
10x
Faster operational efficiency, as claimed on the hub
100%
Built for sustainability, as claimed on the hub
These three figures are CareMaster’s own product claims, shown on the hub’s homepage.
The client
CareMaster is a care management operating system. Its refresh hub introduces the platform upgrade planned for 2027 and lets providers register for early access and updates.
What we built
- A focused launch page. A “Platform Upgrade 2027” badge and the headline “The Future of Care with CareMaster” tell visitors what is changing.
- The product on show. A real view of the new interface sits beside the message, so providers can see what they are signing up for.
- Two clear actions. Sign up for early access, or learn what’s coming.
- A “Why Now” section. Rising compliance demands, workforce pressures and cost management, set out in three simple cards.
- Built in Webflow. A branded purple look that the CareMaster team can update as the roadmap moves.
Why a hub
A platform upgrade is easier to explain on its own page than inside a general product site. One place to answer “what’s changing and why” keeps providers informed and builds an early-access list.
What clients say
What it’s like to work with us
★★★★★
Having a marketing background myself, I like to know that I can have direct access to the team, and the transparency in the strategy and reporting. I’ll continue recommending new business to Paul and his team.
KK
Kiran KumarFounder, GoVisually
★★★★★
We’ve worked with Paul for years, not only for SEO but web design too. We constantly recommend other businesses to Paul Napper.
AS
Adam SouterFounder, Souter Built
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