Helped build BigCommerce’s Checkout APIs and SDK.
Product · Web · Apps · SEO & AI Search
Digital Growth, Built Right.
I help Sunshine Coast and Brisbane businesses turn ideas into products that ship, websites and apps that perform, and search presence that gets found on Google and in AI answers.
Based in Marcoola, Sunshine Coast
Project, short-term or ongoing
Free 15min chat, no pressure
Product work with
- SafetyCulture
- Fairfax Media
- LexisNexis
- Onthehouse
- Carsguide
- Drive
- Swyftx
Product Experience
Built for platforms millions rely on.
Before and alongside client work, I’ve worked on products for well-known Australian and global brands, from checkout infrastructure to award-winning apps.
SafetyCulture
Helped rebuild the template editor and onboarding flows.
LexisNexis
Built out LexisRed, LexisNexis’s award-winning app.
Onthehouse
Rebuilt the backend and front-end platform.
Carsguide & Drive
Rolled out a complete rebrand across both brands.
Swyftx
Product work on the Swyftx crypto exchange app.
Industry Expertise
Deep in the sectors that are hard to get right.
Health
CareMaster, TRIPS and NDIS platforms
Law
LexisNexis and LexisRed
Proptech
Onthehouse
E-commerce
BigCommerce, Shopify, Webflow
Marketplaces
Carsguide and Drive
FinTech & Crypto
Swyftx, BigCommerce Checkout, Sports Trade
Recent clients
Built on
Shopify
BigCommerce
Webflow
WordPress
Laravel
Vue.js
React
Our Work
Real businesses. Real results.
A few of the websites, search campaigns and apps we’ve built for Australian businesses and organisations. Open any of them to see the problem, what we did and what changed.
Amanda Nina Photography
Ranking #1 for “family photographer Sydney” and related searches, through on-site and off-site SEO.
Read the case study
In The Clear Auto Marine
A bold, quote-led WordPress website for a premium marine detailing and protection business.
Read the case study
TRIPS
A Webflow website for transport management software used by health, disability and community transport providers.
Read the case study
CareMaster Refresh Hub
A Webflow hub introducing the CareMaster platform upgrade to the NDIS and care sector.
Read the case study
Sports Trade
A custom Laravel and Vue.js web app for trading sports players, with live prices, price trends and one-click buying.
Read the case study
QuizStar
A custom Laravel and Vue.js quiz game with rounds, a progress bar, a ladder and in-app funds.
Read the case study
Nurture Care Connect
A calm, trustworthy website for an NDIS provider consultancy, with its proof points placed right under the headline.
Read the case studySOLVĒ Talent Group
A Webflow website for a specialist construction, infrastructure and mining recruiter, with content the team can manage themselves.
Read the case studyTie the Knot
A production web app: a free wedding supplier directory with search, supplier onboarding and an admin area.
Read the case study
The Self Love Bible
Custom native iOS and Android apps that reached the top 5 Lifestyle apps on the app store at their peak.
Read the case studyWhat I Do
From product idea to getting found.
Six areas of work, one person who stays across all of it. Use one, or combine them.
Fractional Product Management
Product strategy, roadmaps, prioritisation, discovery and delivery. I help turn ideas into products that actually ship.
- Product strategy
- Roadmaps and prioritisation
- Discovery
- Delivery
App Development
Taking mobile app ideas from concept through to development, launch and ongoing improvement.
- Concept
- Development
- Launch
- Ongoing improvement
Web & Digital
Digital strategy, UX, optimisation and getting web projects from idea to launch.
- Digital strategy
- UX
- Optimisation
- Idea to launch
Product & UX/UI Design
Designing and improving digital products, experiences and interfaces.
- Digital products
- Experiences
- Interfaces
SEO & AI Search
Helping businesses get discovered, not just through Google but increasingly through AI-powered search.
- On-site and off-site SEO
- Local search
- AI search (AEO)
AI & Automation
Finding practical ways to use AI and automation across product, marketing and operations.
- Product
- Marketing
- Operations
I work across project-based, short-term or ongoing fractional engagements, depending on what you need.
Project-basedA defined piece of work with a clear start and finish.
Short-termFocused help to get unstuck or over the line.
Ongoing fractionalPart-time product leadership, working alongside your team.
Platforms & Technology
Built on the platform that fits your business.
We’re not tied to one tool. We recommend the platform that suits your goals, budget and team, then build it properly with SEO and AEO in from day one.
E-commerce
- ShopifyOnline stores built to sell and easy to manage.
- BigCommerceScalable e-commerce for growing catalogues.
Website platforms
- WebflowCustom-designed, fast sites your team can edit visually.
- WordPressFlexible, SEO-friendly sites with content you control.
Custom code
- LaravelCustom web apps, APIs and portals.
- Vue.jsFast, interactive front ends.
- ReactComponent-driven interfaces and dashboards.
Shopify web design · BigCommerce development · Webflow design · WordPress websites · Laravel development · Vue.js and React apps — for businesses on the Sunshine Coast and in Brisbane.
What Clients Say
Trusted by businesses who need results, not reports.
★★★★★
Paul and his team of SEO experts have helped us restore and grow our organic search traffic, ensuring our company continues its strong growth into the future. I happily recommend Paul Napper to others.
ES
Elizabeth SarianCOO, Autism Awareness Australia
★★★★★
Having a marketing background myself, I like to know that I can have direct access to the team, and the transparency in the strategy and reporting. I’ll continue recommending new business to Paul and his team.
KK
Kiran KumarFounder, GoVisually
★★★★★
We’ve worked with Paul for years, not only for SEO but web design too. We constantly recommend other businesses to Paul Napper.
AS
Adam SouterFounder, Souter Built
About Paul
Product leadership and hands-on delivery, in one person.
I’m Paul, a fractional product manager and digital builder based in Marcoola on the Sunshine Coast. I turn ideas into products that ship, then make sure people can find them.
My product work covers the whole loop: strategy, roadmaps and prioritisation, discovery, UX/UI design, development and launch, then the SEO, AI search and automation that help a product grow. I’ve taken a native iOS and Android app into the top 5 Lifestyle apps, built custom Laravel and Vue.js products, and launched Webflow and WordPress sites across care, transport, marine and photography.
I’ve worked with brands including BigCommerce, SafetyCulture, LexisNexis, Swyftx, Fairfax Media’s Carsguide and Drive, and Onthehouse, helping build BigCommerce’s Checkout APIs and SDK, rebuild SafetyCulture’s template editor and onboarding flows, build out LexisNexis’s award-winning LexisRed app, rebuild Onthehouse’s backend and front-end platform, and roll out a complete rebrand for Carsguide and Drive. That means experience across health, law, proptech, e-commerce, marketplaces and fintech.
I also build my own software products, so I know what it takes to ship and support a product, not just advise on one. You deal directly with the person doing the work, with clear reporting on what’s changing and why.
Strategy & roadmaps
Clear goals, prioritisation and a plan the team can follow.
Discovery & UX
Find out what users need before building the wrong thing.
Build & ship
Native apps, Laravel and Vue.js, Webflow, WordPress and more.
Grow & optimise
SEO, AI search and automation once the product is live.
Products I’ve shipped: The Self Love Bible Sports Trade QuizStar CareMaster hub TRIPS
AEO / AI Optimisation
AI Optimisation Pricing
Ongoing AEO management, priced by how many prompts we monitor and optimise your visibility for across ChatGPT, Perplexity and Google AI Overviews.
Not sure how many prompts your business needs? Book a free 15min chat and we'll help you work it out.
Where We Work
Based in Marcoola, serving the Sunshine Coast & Brisbane
We're based in Marcoola on the Sunshine Coast and work with businesses across South East Queensland — from Maroochydore, Noosa and Caloundra through to Brisbane's CBD and bayside suburbs. Local market knowledge means SEO and AEO strategies built around how your customers actually search.
Free 15min Chat
Book your free 15-minute chat
No pitch deck, no pressure — just a straight conversation about where your SEO, AEO, website or app stands today, and what moving the needle actually looks like.
- 15 minutes, one-on-one with Paul
- Walk away with 2–3 practical next steps
- No obligation to work together afterward
Get a Quote
Tell us what you need
Be specific about what you want to build or fix and we'll come back with a clearer scope, cost and timeline. We reply within one business day.
Marcoola, QLD
Ready to be found — by Google and by AI?
Book a free 15min chat and find out exactly where your SEO, AEO, website or app stands today.
Book a 15min Chat